services

Public Relations
Good communication is a high skill, and in the hospitality industry, it’s essential. At simoneink, getting the word out in the right quarters, to the right contacts, in just the right tone, and at just the right time, is a matter of years of experience. From media placement to damage control, the firm’s reputation for honesty, hard work, creative thinking, and generosity of information is both hard-earned and effective. Many successful clients have been guided by the firm – and top journalists respond to its calls. If you need to reach a critical few or a whole new market, public relations is the key, and simoneink is the hospitality expert.

Food Styling / Art Direction
You may make the best food in the world, but if it doesn’t look good – you don’t look good. In fact, because it’s true that a picture is worth a thousand words, a bad food shot can actually damage your image as quickly and easily as a negative review. With vast experience in directing culinary photo shoots, simoneink can make you and your food look your best from choosing the dish to be presented, to selecting the dish on which it’s presented – whether it’s delicate porcelain or a vintage tin pie plate – as well as the linens, the cutlery, the glassware, and any other props that add character and elegance to a photograph. simoneink knows which photo will appeal to the media, which belong on websites, and which don’t. So next time you’re faced with an overwhelming contact sheet; better yet, before those shots are even taken – call in the experts to help you look your best.

Social Media
People talk. A lot. Thanks to blogs, Facebook, Twitter and everything in between, people are constantly talking online, so why not have them talk about your brand? simoneink will engage bloggers, monitor and develop timely strategies utilizing Twitter, and update Facebook continuously with current issues relevant to your business. It is important to get people, media and customers, talking while maintaining a consistent message across all mediums that is in sync with your brand’s image.

Marketing
Getting the word out to bring the clients in – whether they be guests, customers, or passengers, is what drives your financial engine. simoneink’s mastery of marketing ranges from targeted high-end media placement to elevating your profile within your community through charitable associations and events. Such exposure – earned, not bought – brings value and goodwill that money simply cannot buy.

Copywriting
The written word is a powerful thing. It can entertain, inform, and, at its compelling best, draw you in wanting more and more. You need it for your website, your brochures, and letters to your best clients. To articulate your mission statement and to describe your setting. Even the most mundane communication is elevated by fine writing. It is a craft that requires not only language and editing skills, but the ability to convey a message with taste, passion, humor, discretion, or persuasion. simoneink provides all of the above.

Branding Development
Continuity of concept and design helps the public recognize a good thing: your fine restaurant, your boutique hotel, your cupcakes, your spa services. By helping you choose and control the image you wish to project through a consistent design program encompassing color and style of logo, packaging, signage, uniforms, and all other collateral materials, simoneink can build an attractive, distinctive, and lasting visual character for each client.

Advertising Development
simoneink can help you be sure that each dollar you commit to advertising is well-placed and worthwhile. To reach the people you want to attract, in a way that makes them take notice, takes thought, planning, creativity, and a thorough understanding of the media market -- all hallmarks of this boutique pr firm.

Graphic Design
From t-shirts to menus, and print ads to trail maps, simoneink can direct each element of your visual design to underscore your property’s brand. The firm can work independently or with your own graphic designer to convey your message, as well as your character, in print or digital media.

Media Training
In most industries, success in business goes hand-in-hand with media savvy. Today’s hospitality environment is no different, and chefs and other culinary professionals must be more than simply good in the kitchen: they need to be presentable, articulate – and even entertaining – in media opportunities ranging from print interviews to appearances on live national television.

Simone Rathlé’s expertise is not only in high-end media placement; she is also adept and experienced at preparing clients for high-stakes media events. Her effective personal training in getting a message across, staying on point, being memorable, and keeping one’s cool – all while cooking over high heat and under bright lights – has helped many a client master the media. As a seasoned, successful hospitality-focused PR professional, this is something she provides to all clients as necessary, but it’s also a valuable service she offers on an ‘à la carte’ basis to those who know to call, when they get that call…